Asia’s preferred Pet Store!
1800 88 7387 for Phone Order
1800 88 7387 for Phone Order
1st Choice's history
The 1st Choice line of cat and dog food products was launched in 1990 by PLB International. Founded in 1969, this Quebec family-owned business was originally dedicated to the production of farm animal feeds. In 1982, it became the first company in Quebec to manufacture food for small pets. In order to develop the best possible food products, the firm solicited the input of animal nutrition experts. 1st Choice quickly became the first premium cats and dogs food in North America to use fresh chicken in its recipes.
Building on its commercial success and confident about the product’s quality, 1st Choice began in 1994 to take its place on the international market. Japan became the first partner and shortly after, the company made its way into the European market. The growing demand for its products prompted an expansion as early as 1995. Millions of dollars were invested to expand the plant and buy advanced production equipment. Thanks to these new ultra-accurate and efficient systems, the company obtained improved quality control for all its products. In 2003, it became the first Canadian plant to receive the Canadian Food Inspection Agency’s certification, and received local and international excellence awards.
PLB international always aims to achieve the highest standards of quality. 1st Choice products are now distributed in more than 35 countries around the world. The Company’s goal is to become the obvious selection of animal owners who care about the health of their pets.
Health at the heart of our nutrition
Developed by nutrition experts, 1st Choice caters to the specific dietary needs of your pet, based on their overall health and stage of life. Every 1st Choice formula uses top-quality ingredients, with no meat by-products.
Through ongoing research and development, 1st Choice is able to provide dogs and cats with the ultimate in nutritional value. Our dedicated team of veterinarians, agronomists and biologists work tirelessly to develop formulas that are both nutritious and delicious. Made from superior-quality ingredients, 1st Choice is the only source of daily nutrition developed to enhance every stage of your pet’s life. Our products for cats and dogs are corn, wheat and soy-free and incorporate the findings of the latest scientific breakthroughs to promote health and vitality.
All of our 1st Choice produicts are proudly manufactured right here in Canada by a family-owned company established since 1969.
Health
When it comes to our pet food, we put health above all else, something that is reflected in each kibble we make and each ingredient we choose. We want the best for your best friend so he can live a long and healthy life. Our goal is to not only promote your pet’s physical health, but his overall nutrition and wellness too, because a well-fed pet will have the energy to play with you and bring you joy, love and happiness!
Heart
We also put heart into every kibble we make. Our dedicated and passionate team is very knowledgeable about nutrition and goes to great lengths to ensure that our food is good enough to feed to their own pets. Everyone at 1st Choice goes beyond the call of duty every single day because they care about your pets and want them to be happy and healthy!
Nutrition
Nutrition is the very reason we created 1st Choice. We provide pets with advanced nutrition in the form of premium quality formulas that are designed to meet your pet’s specific needs at every stage of his life. Not only are the products in the 1st Choice line highly palatable, they are specially formulated to deliver extra energy, weight management, hairball control , and a healthy skin and coat. Nothing is more important to us than giving the best to your best friend!
Look for our Triple Action logo
In addition to promoting your pet’s overall health based on his age and lifestyle, each of our formulas offers three key benefits. Look for the Triple Action icon on our bags to determine which formula is best for your pet. These logos appear on all of our packagings and will allow you to quickly and easily understand the key health benefits for your animal.
We are your partner in ensuring a long and healthy life for your pet, with a 1st Choice formula that is sure to cater to their unique requirements.
1st Choice is also your pet’s first line of defence. Although our products are not specifically formulated to be used in a treatment scenario, they can be a proactive way to prevent against common ailments on a day-to-day basis, with ingredients and nutrients adapted to stage of life, weight, lifestyle and more.
