WHERE EVERY DOG SHINES.

​We understand the power of wellness to help dogs shine from the inside out and offer nutritionally superior food, treats, and supplements alongside our well-established premium grooming product lines. We promote health and beauty through nutrition and wellness because there is only one thing we love more than winning - our dogs! With a focus on natural ingredients, we strive to be best in breed by using proprietary formulas and conscientious manufacturing processes to ensure our products stand apart in their field.

We truly understand that your dog is a champion in your heart, regardless of breed or pedigree, and that’s why we care as much as you do about what you put in, and on, your dog’s body.

INNER WELLNESS

​Shine from the inside out. We promote beauty through nutrition and wellness by offering nutritionally superior treats and food. That is why we use simple, nutritious ingredients pet parents can recognize. In our treats you will notice that each of them are whole food-based.  This means that all ingredients are obtained from whole food sources including grains, fruits, vegetables and herbs with no addition of synthetic vitamins, fillers or additives.  In our food we gently air-dry it at low temperatures, in small batches, to naturally preserve the meat without using artificial preservatives. This process keeps the ingredients fresh so pets benefit from all of the nutritional goodness of over 90% real, raw meat, without the mess.

OUTER BEAUTY

​Care to get closer. Whether you share your home, your couch or even your bed with your pup, you know clean, shiny, and wonderfully fresh fur is an absolute necessity for extended cuddle time. All of our grooming products are perfectly balanced and made in the USA, giving you the ingredients you need for a clean, beautiful,'snugg-able' dog.